
Project Eagle
Digital Marketing Manager
Job Description
- Design and develop different marketing strategies
- Prepare different marketing collaterals such as corporate brochures, presentations, newsletters, digital reports, case studies, etc.
- Manage website traffic and keep updating different digital and social media platforms.
PLANNING & EXECUTION
- Brainstorm new and creative growth strategies.
- Plan, execute, and manage all digital marketing, including SEO/SEM/PPC, SMS, marketing database, email, social media, Whatsapp & other messaging apps, and display advertising campaigns
- Design, build and maintain our and our client s social media presence.
- Create funnels, drive traffic to websites & SMM, while optimising UX.
- Create and manage link building strategies, content marketing strategies.
- Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success.
ANALYTICS
- Evaluate – Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Test – Plan, execute, and measure experiments and conversion tests.
- Measure – Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Optimisation – Identify trends and insights, and optimize spend and performance based on the insights.
MANAGEMENT
- Stakeholders – Maintain strong and positive relationships with internal and external stakeholders.
- Audience – Handle all audience interactions, including — comments, live-chat etc.
- New Trends – Keep updated and present new social media sites, web technologies, marketing platforms, and digital marketing trends.
Years of Relevant Experience- 3+ Years of hands-on Digital Marketing experience for the company in-house and/ or as a consultant for external clients.
Education & Work experience-
- We prioritise skills over degrees but Bachelors/ Masters Degree/ Diploma/ Certification in Digital Marketing, Marketing & Advertising, Computer Science/ Applications, or other relevant fields.
- Experience with A/B and multivariate experiments.
- Create eye-catching visuals, graphics, and written contents to attract more viewers.
Software and Applications-
- Google Adwords, Google Analytics, FB Pixel.
- Content Management Systems, SMM Tools
- Microsoft Office
- Social Media (Facebook, Twitter, Instagram for Business, Linkedin Marketing etc.)
- Adobe Creative Cloud (Photoshop, InDesign, Illustrator) is a bonus.
Qualities & Capabilities-
- Strong written and verbal communication skills
- Leadership skills
- Self-motivated
- Goal and Team Oriented
- Creative, and can think Outside the box
- Multitasking ability
- Analytical mindset
- Attention to detail
- Solve complex problems in short time period
To apply for this job please visit www.naukri.com.