Marketing Executive

The role requires developing marketing campaigns for bakery products. It requires creative, analytical, digital and commercial abilities.

KRA

• Developing and implementing marketing strategies to increase the sale of various food products (bakery products)
• Studying consumer wants, needs, and food purchasing patterns
• Assisting in the creation of pricing strategies
• Creating marketing collateral—promotional emails, social media posts, copy for ads and banners, landing pages, and sales pages
• Setting up paid advertising campaigns, monitoring their effectiveness, and performing A/B testing to understand what works best for different audiences

· Visiting market and identifying key challenges and gaps to find effective solutions within the scope of marketing.

· Identifying consumer trends relative to the brand and keeping track of competition activities.

· Drive marketing content and communications across key platforms with focus on digital alignment.

· Planning in advance for special days such as Republic day, festivals etc.

Requirement

• 5+ years of experience working in Food Marketing and managing marketing campaigns
• Master’s degree in Marketing (MBA)
• Knowledge of the food industry
• Ability to identify with the consumers’ psychology
• Strong communication and interpersonal skills
• Familiarity with social media and web analytics
• Creativity and commercial awareness

Job Type: Full-time

Salary: ₹8,086.00 – ₹30,125.97 per month

Benefits:

• Health insurance

Schedule:

• Day shift

Supplemental pay types:

• Yearly bonus