Sai Sree Edutech Pvt Ltd
Full Job Description
The role requires developing marketing campaigns for bakery products. It requires creative, analytical, digital and commercial abilities.
- Developing and implementing marketing strategies to increase the sale of various food products (bakery products)
- Studying consumer wants, needs, and food purchasing patterns
- Assisting in the creation of pricing strategies
- Creating marketing collateral—promotional emails, social media posts, copy for ads and banners, landing pages, and sales pages
- Setting up paid advertising campaigns, monitoring their effectiveness, and performing A/B testing to understand what works best for different audiences
· Visiting market and identifying key challenges and gaps to find effective solutions within the scope of marketing.
· Identifying consumer trends relative to the brand and keeping track of competition activities.
· Drive marketing content and communications across key platforms with focus on digital alignment.
· Planning in advance for special days such as Republic day, festivals etc.
- 5+ years of experience working in Food Marketing and managing marketing campaigns
- Master’s degree in Marketing (MBA)
- Knowledge of the food industry
- Ability to identify with the consumers’ psychology
- Strong communication and interpersonal skills
- Familiarity with social media and web analytics
- Creativity and commercial awareness
Job Type: Full-time
Salary: ₹8,086.00 – ₹30,125.97 per month
- Health insurance
- Day shift
Supplemental pay types:
- Yearly bonus
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