Marketing Jobs in Lucknow

Job Description for Integrated Marketing Executive

JOB TITLE Integrated Marketing Executive
SERVICE LINE Integrated Marketing Communications
REPORTS TO Director
LOCATION Lucknow, India
EMPLOYMENT TYPE Permanent Full Time Position

About Gutenberg Communications:

Gutenberg is a global, full service strategic communications firm that harnesses the power of the printed page, computer screen, mobile application, social network, traditional event, and everything in between to help global companies build global brands. Our strengths include in-depth insight into media landscapes, endless imagination, strong relationships with influential international media and analysts, and an unwavering commitment to our clients.

Founded in 2004, the company is headquartered in New York City with offices in Silicon Valley,

London, Singapore, New Delhi, Bangalore, Hyderabad, Mumbai, and Pune. We specialize in technology, financial services, real estate, healthcare, education, and not for profit causes.

Summary & Overview of the Position:

As an Integrated Marketing Executive, you will be required to collaborate with the Media, and Clients in Lucknow and will be responsible for managing and executing the Integrated Marketing plans in line with Gutenberg’s growth trajectory.

If you are a self-starter, proactive, someone who looks to take initiative, and can thrive in a young, entrepreneurial environment, this role will be most suited for you, as you develop and grow your expertise multi geographically.

Primary responsibilities for Integrated Marketing Executive include and are not restricted to the following:

• Client Relations and Management
• Project manage all on ground client requirements.
• Become a single point of contact for the clients and the stakeholders.
• Become a key liaison with local government officials.
• Based on client feedback work with internal teams to ideate and plan PR and Social Media outreach.
• Become a key liaison with regional journalists.
• Coordinate and manage media interviews and events.
• Monitor media coverage and provide regular updates to the internal team.
• Conduct local research and analysis to support PR and Social campaign development.
• Gather detailed feedback from the clients and share the same with the team.
• Actively consult with clients regarding various communication plans to address Public Relations and Digital marketing objectives.
• Local knowledge resource for clients and client’s competitive landscape.
• Maintain customer delight, manage crisis, grow existing relationships, and manage budgets.
• Work collaboratively across Gutenberg’s Integrated Marketing offerings.

Additional responsibilities

• Maintain customer delight, manage crisis, grow existing relationships, and manage budgets.
• Exhibit strong organizational skills, the ability to meet tight deadlines without compromising quality while juggling multiple channels of activity and a demonstrated ability to work independently, managing own time, and prioritizing effectively.
• Any other responsibilities that may be assigned as required.

Knowledge, Skills and Abilities

We would like our ideal candidate to be someone who can demonstrate or possesses the following:

• Master’s or Bachelor’s degree in journalism/Marketing/Advertising/ Public Relations
• 2-3 years of experience working with clients at a PR agency, Advertising agency, marketing firm, media outlet.
• Effective communication skills to collaborate across teams, media, and clients seamlessly.
• Well versed with Hindi and English
• Good knowledge of digital and social media
• Excellent interpersonal skills, networking skills and knowledge of working with local media
• Ability to take initiative, learn and work without constant supervision.
• Committed to building strong teams, looks to develop solid relationships and elicit collaboration.
• A creative mindset

Leadership / Cultural Competencies:

Although not a requirement, we are interested in candidates that have or identify with the following characteristics:

• Is a self-starter and proactive, who looks to take initiative.
• Does not need a lot of hand holding, and can thrive in a young, entrepreneurial environment.
• Looks to ask questions / has a spirit of inquiry.
• Ability to think strategically.
• High-energy individual with strong work ethic, high expectations for performance, and who can lead by example.
• Interpersonally savvy, relates well to people throughout the organization.
• Committed to building strong teams, looks to develop solid relationships and elicit collaboration.

Job Type: Full-time

Salary: ₹300,000.00 – ₹400,000.00 per year

Benefits:

• Cell phone reimbursement
• Health insurance
• Life insurance
• Paid sick time
• Paid time off
• Provident Fund
• Work from home

Schedule:

• Monday to Friday
• Morning shift

Ability to commute/relocate:

• Lucknow City, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)