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Tampa Bay Times

Audience Manager (WFH)

Full Job Description

About the Company

The Tampa Bay Times , which is Florida’s largest daily newspaper, has been part of the Tampa Bay community for more than 130 years. Locally owned and independent, the Times has long been celebrated for its outstanding and credible journalism, practiced with integrity in the public interest and has been ranked among the Top 10 newspapers in the country. It has chronicled the Tampa Bay region’s growth with outstanding journalism, winning 14 Pulitzers and numerous other awards along the way.

The Role

Responsible for driving consumer acquisition, engagement, and retention initiatives for our all-access audience. The Audience Manager – All-Access Digital will own development of campaigns and coordinate execution of direct marketing and digital creative materials, requesting and verifying list coordination and technical set-up, communicating processes for execution, selecting vendors, and obtaining resources for implementation to deliver on audience volume and revenue goals.

Essential Duties:

  • Develop and implement direct marketing acquisition, engagement & retention campaigns to include online, email, telemarketing, social media and other channels as appropriate for all access audience base.
  • Work closely with Audience Growth & Development Manager along with the Audience Retention and Engagement Analyst to develop and recommend marketing strategy for all-access audience.
  • Collaborate and work closely with the Digital Manager in identifying engagement best practices for digital platforms and social media initiatives.
  • Own KPIs related to all-access subscription acquisition, engagement, and retention along with social media efforts.
  • Manage relationships with outside vendors to include but not limited to list management & coordination vendor, mail houses and printers.
  • Collaborate with outside list management vendor to determine data selection and merge/purge execution to ensure appropriate segmentation for campaigns.
  • Collaborate with Marketing Department for creative elements and submit work requests as needed.
  • Manage campaigns to ensure optimal response and retention.
  • Understand processes surrounding testing, lead selection, execution, reporting and analysis.
  • Use data and analytics to identify the best opportunities to acquire, engage and retain all-access subscribers; test and optimize marketing initiatives.
  • Use research and analytics to develop a deep understanding of the reader base and prospective subscribers.
  • Work with colleagues in consumer marketing and elsewhere to refine pricing and promotion strategy to maximize subscriber lifetime value and total revenue.
  • Measure and report channel and program effectiveness.
  • Other duties as assigned by management.

Required Knowledge/Skills/Abilities:

  • Bachelor’s degree is preferred or minimum of two years of experience with a proven track record of results in multi-channel direct marketing and e-commerce experience.
  • Must be results-oriented, focused on driving KPIs, analyzing data and research.
  • Must have big-picture strategy view and roll-up-your-sleeves operational excellence.
  • Must have a test-and-learn mindset, skilled at interpreting data to inform and articulate broader strategy.
  • Must have excellent organizational and prioritization skills in order to manage multiple projects simultaneously.
  • Must be collegial and collaborative, a relationship builder, able to work with a variety of teams and subject matter experts.
  • Must be an excellent communicator, confident in your knowledge with the ability to explain results, trends, strategies and in a variety of formats, from writing to building presentations to presenting in meetings.
  • Must have above average working knowledge of Microsoft Windows applications and technical skills sufficient to train on and use other company systems/applications such as Newscycle Solutions, Mather Listener and MG2.


Benefits for Full-Time Eligible Employees

  • Health coverage for you and your family through medical, dental and vision plans beginning your first day of employment with the company.
  • Flexible schedule within a minimum of daily coverage.
  • Casual dress code.
  • 100% employer paid short-term and long-term disability.
  • 100% employer paid basic life insurance.
  • Supplemental life insurance.
  • Tax advantages through flexible spending accounts that allow you to pay for specific health care and dependent care expenses with pre-tax dollars.
  • Tax-Deferred Savings Plan for retirement.
  • Health insurance

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